GOAT stands for Games Of All Types. This is the moniker that Dan Loosen and Gary Heil go by for all of their gaming projects. The goat that is on The GOAT Store's logo is Copper, the goat of Llamasoft's Jeff Minter. When the Copper logo is shown before the start of every game released by GOAT Store Publishing, the goat noises that are heard are the actual recordings of Copper. A cartoon version of Copper makes an appearance in the upcoming minigame, Copper Swapper on the GOAT Games compilation disc. The cartoon Copper also appears on the game's packaging and title screen.